Azarus, a specialist in playable streams, has revealed a new partnership with Stream, an innovative open platform designed to enhance the impact of existing digital content by adding interactive experiences. This collaboration aims to revolutionize the way people engage with content, allowing consumers and creators to connect on a deeper level and enjoy immersive interactive experiences.
The concept of “interactive overlay” for streams was developed by Azarus, who is currently in the process of patenting this groundbreaking technology. By offering playable advertising, sharing value with content creators and viewers, and distributing rewards totaling over $2 million, Azarus has established itself as a successful company since its inception.
Azarus has been involved in some of the largest Twitch broadcasts, reaching up to 500,000 concurrent viewers during events such as the Streamer Awards, Capcom Pro Tour, and game launches like Assassin’s Creed. Azarus operates seamlessly on Twitch as a trusted partner.
Stream’s product will connect various streaming networks and provide an open platform for interactive broadcasts, expanding the use cases beyond playable ads on Twitch. With its overlay extension across different streaming networks, Stream aims to engage a wide audience by welcoming numerous broadcasters from Esports teams and creative communities. This partnership will offer streamers more opportunities to engage with their audience and be rewarded for their interactions on the platform.
Alex Casassovici, CEO & Founder of Azarus, expressed his excitement about the collaboration, stating:
Alan Lau, Chief Business Officer of Animoca Brands, commented:
Animoca Brands, a leading company in metaverse gaming, recently acquired Azarus and now holds a majority stake in the company. This acquisition will benefit Animoca Brands as it strives to bring live streaming to metaverse worlds, opening up new avenues for fan interaction in diverse digital environments.
Through their partnership, Azarus and Stream will bring together the dedicated communities that have formed around streaming platforms, uniting fans, creators, and gamers alike.