Halliday, the commerce automation network that focuses on modular chains, has officially launched its network to the public. Backed by high-profile investors such as Andreessen Horowitz and Hashed, the platform aims to make its technology accessible to a wide range of businesses and commerce applications.
The primary goal of Halliday’s network is to streamline digital commerce across blockchain ecosystems and contribute to the wider adoption of technology by addressing the current fragmented user experience and technical gaps that hinder blockchain-based payments.
According to Griffin Dunaif, the CEO of Halliday, the challenges with digital commerce on blockchains are rooted in the integration of Web2 and Web3 ecosystems, as well as complex user interfaces. To overcome these hurdles and automate processes across blockchain networks, Halliday’s network incorporates a Proof-of-Stake protocol. This protocol enables the platform to offer a single interface for managing digital assets and transactions, irrespective of the underlying technological differences across chains.
Ryan Kim, the Co-founder and Partner at Hashed, emphasized that the Halliday ecosystem takes a cooperative approach to enhance the usability and accessibility of blockchain-powered commerce. Developers are encouraged to join the permissionless network, where they can create, bid for tasks, and receive incentives.
Halliday’s network is poised to deliver simplified onboarding procedures for new modular chains, facilitate the purchase of NFTs across multiple chains, and enable complex financial transactions. The inclusion of integrated payment processing and cross-chain interoperability further adds to the appeal for developers and consumers alike.
Overall, Halliday’s public launch marks a significant step towards revolutionizing digital commerce and overcoming the existing challenges in blockchain-based payments.