In celebration of its seventh anniversary, Binance, the world’s largest cryptocurrency exchange by trading volume and a leading global blockchain ecosystem, has unveiled its global campaign, “Be Binance.” This milestone event invites over 200 million people worldwide to participate.
Rachel Conlan, Chief Marketing Officer at Binance, emphasized that the “Be Binance” campaign encompasses a diverse array of activities. These include in-person meet-ups, virtual gatherings, dynamic social media competitions, and exclusive promotions. The campaign aims to underscore the pivotal role of community engagement in advancing blockchain technology adoption and development.
Numerous cities across 19 countries worldwide, including locations in the UAE, Australia, New Zealand, Bulgaria, Spain, and Benin, will host outdoor events as part of this initiative. These gatherings will transform streets and beaches into lively hubs featuring games, music, and interactive sessions tailored to both cryptocurrency enthusiasts and those exploring the digital currency world.
As part of the anniversary celebrations, Binance will host exciting giveaways on its social media and community platforms, including Binance Square. Participants can vie for $7,000 in BNB token vouchers, exclusive Binance merchandise, and other enticing prizes. Activities such as sharing personal “Be Binance” moments, responding to daily prompts, and expressing birthday wishes will all be avenues for engagement.
Aligned with its commitment to cryptocurrency education, Binance Academy invites users to join the 7YA Product Guides Study Week starting July 9. Participants can earn rewards of up to 77 BNB by completing educational tasks during this period. Additionally, they have the chance to win a portion of a 7 BNB reward pool by participating in quick Learn & Earn sessions on Binance P2P, Binance Copy Trading, and the Binance Airdrop Portal.
For more information about Binance’s seventh anniversary celebrations, visit Binance’s official social media channels.
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