The campaign honors the now-famous May 22, 2010, event when Laszlo Hanyecz made history by using 10,000 Bitcoin, or about $40 at the time, to purchase two pizzas.
Binance, the global blockchain ecosystem that powers the biggest cryptocurrency exchange in the world in terms of trading volume and users, has launched a global campaign with a $5 million BTC rewards pool to commemorate the 15th anniversary of Bitcoin Pizza Day. This is the biggest Bitcoin giveaway ever organized by a centralized exchange (CEX). The campaign honors the now-famous May 22, 2010, event when Laszlo Hanyecz made history by using 10,000 Bitcoin, or about $40 at the time, to purchase two pizzas. This minor transaction demonstrated that Bitcoin could be used as real-world money.
The promotion, which runs from May 15 to May 28, 2025, asks users to utilize a limited-time activity referral link to recommend friends to Binance. Moreover, Binance chose Bitcoin as the reward currency and set a $40 maximum for each referrer-referral pair in order to keep the celebration grounded in the history of cryptocurrency. Top-performing referrers may get up to $5,000 in BTC token vouchers, and both the invitee and the referrer can unlock a Pizza Box incentive worth up to $20 in BTC. This initiative is Binance’s largest attempt to reward and onboard the next generation of cryptocurrency users, with a total of $5 million in BTC pizza rewards.
Binance is planning community activities with a Pizza Day theme in cities around Asia, Europe, South America, and Africa to carry the excitement beyond the campaign. Activities will include in-person meetings in places including Dubai (UAE), Bordeaux (France), Buenos Aires (Argentina), and others, as well as the deployment of branded pizza trucks in Almaty (Kazakhstan) and Johannesburg (South Africa). In addition to providing free pizza and the opportunity to win Binance-branded merchandise and other prizes, these events will combine education, interaction, and community development.
To engage consumers across digital channels, Binance is simultaneously implementing a variety of online and social channel initiatives. These include gamified community challenges on Telegram, Discord, and WhatsApp, as well as a worldwide social media competition asking people to submit their first cryptocurrency transaction tales. A Level Up campaign for new users and a #BinancePizza posting challenge for all users will be held on Binance Square to commemorate Pizza Day. Participants may utilize the new Trade Sharing feature to submit verified cryptocurrency transactions they’ve completed and win prizes from a $6,000 BNB prize pool.
The leaders of Binance will join the worldwide community for a unique livestream on May 22nd, Bitcoin Pizza Day, to discuss the cultural importance of Pizza Day, the future of cryptocurrency, and the progress of Bitcoin.
Rachel Conlan, Chief Marketing Officer at Binance stated:
Go to the official campaign page to take part in the referral promotion.
*This claim is based on a review of publicly available information, including official websites and announcements from other leading centralized exchanges (CEXs).