BingX made a notable announcement on Monday regarding the extension of its existing partnership with the Chelsea Football Club. Both organizations emphasize a collective aim towards achieving excellence and fostering innovation.
The cryptocurrency industry continues its persistent efforts to integrate digital currency into mainstream usage. A notable player in this realm, BingX, a leading cryptocurrency exchange, has revealed an extension of its current partnership with the Chelsea Football Club. The collaboration now evolves to BingX becoming the ‘Official Training Wear Partner’ for the men’s team of the club, progressing from its previous role as a sleeve partner for sponsored training gear.
In a bid to draw attention to the world of cryptocurrency, BingX plans to distribute the training kit through an ‘airdrop’ at the launch event, mirroring the unveiling of a new crypto token. The company has deployed specially-designed drones for this occasion. The football club’s announcement confirms that this partnership will span for the next two seasons, commencing from the 2024/25 Premier League Season.
The Chief Revenue Officer of the Chelsea Football Club expressed that BingX has rolled out various benefits for users of the platform and football enthusiasts. These perks include complimentary matchday tickets and co-branded merchandise. Furthermore, the Chief Product Officer of BingX conveyed his excitement about the partnership, emphasizing the mutual dedication of both entities to the relentless pursuit of excellence and innovation.
Is the Crypto Industry Paving Unique Paths to Global Adoption?
The first half of 2024 witnessed a series of strategic partnerships among major cryptocurrency entities. Notably, prominent crypto exchange, OKX, joined forces with P2P.org, a leading non-custodial staking service provider. Additionally, the renowned crypto payment platform MoonPay announced a collaboration with PayPal in June 2024.
In the latest development, Gemini, another crypto exchange, sealed a five-year deal with Real Bedford Football Club (RBFC) within the last 24 hours. These significant moves within the crypto community underscore their proactive efforts to encourage wider acceptance of digital currency within the mainstream global economy.
Moreover, these partnerships, alongside the recent political debates surrounding cryptocurrency, have sparked heightened interest within the industry on a global scale.
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